December 12, 2014

Richard’s Holiday Gift Guide: 15 Gifts Under $15

Still searching for the perfect gift for your fave photog? Don’t worry; Richard has your back. Check out Richard’s 2014 holiday gift guide:


1) Lens Wrap
If you know a photog on the go, these lens wraps are an easy and light-weight way to protect the goods. Plus, they come in lots of pretty colors for a pop of personality.
Available at Freestyle Photographic Supplies


2) Camera iPhone Case
Now they can look like a pro even when they’re taking iPhone pics. 
Available at ModCloth


3) Aperture and Lens Wristbands
An everyday reminder that photography rocks! The stretchy bands will fit anyone, plus they come in a multipack, so they’re great for a photog duo!
Available on Amazon


4) 3x3 Softcover Books
Send some memories you can hold, designed from the heart by you!
Starting at only $10 each, these tiny keepsakes spread some serious holiday cheer.
Learn more about Richard’s Softcover Books!


5) Film
Who doesn’t love the gift of film? A totally functional gift, and quite a steal at under $10 a roll.
Available at Freestyle Photographic Supplies

6) Lens Necklace
For the fashionista photog, this glass pendant is a sophisticated way to show some photog pride!
Available on Etsy

7) Pinhole Camera Kit
This DIY gift comes with everything you need to build your very own functioning paper pinhole camera. Rad for the crafty photog or a young talent learning about photography and optics.
Available at Tiny Toy Arcade


8) Press Printed Cards
Sometimes the best holiday gifts are just about sharing the love. Personalize your holiday greetings with Richard’s folded press cards, as low as $1.08 each. Or, try using flat watercolor cards like miniature fine art prints!
Learn more about Richard’s Press Cards!


9) Film Canister Magnets
Real film canisters, recycled for use on your fridge! Plus, each set comes with unique brands, so you get a little surprise as the gift-giver.
Available at Photojojo


10) Photography Books
There are about a zillion different photography books on Amazon and tons of great ebooks out there, suiting everyone from novice to professional! Here’s just a few options to get you rolling:
- The Photo Book
- The Polaroid Book
- National Geographic: The Photographs
- Film: (Re)Discover the Magic


11) Lens Cleaning Kit
Here’s a gift for the gear-loving photog. Help ‘em keep their lenses in tip top shape with this nifty cleaning kit.
Available at Freestyle Photographic Supplies

12) Punny Photog T-Shirts
There’s a ton hilarious tees out there, but we love the IceCreamTees Etsy shop in particular for their awesome photog-themed designs… and price tags.
Available on Etsy

13) Popular Photography Magazine Subscription
The gift that keeps on giving all year long… not to mention a monthly reminder of your holiday generosity.
Available on Amazon


14) Lens Can Cozy
Keeps their drinks cool and keeps them looking cool. Because photogs are the coolest.
Available on Amazon

15) Pocket Reflector
Say goodbye to shadows without bulky gear. This pocket reflector is as small as a phone, so they’ll never have to leave home without it.
Available at Photojojo

November 26, 2014

Head-to-Head: Photographic Paper Prints vs Press Prints

Any good photog knows the importance of printing their work. With all the fabulous print products available these days, don’t you want to know exactly what you’re getting and why? Let’s take a look at the distinctions between photographic paper prints vs press prints, and why the heck you should care.

Photographic paper prints and press prints are insanely different. Like,180 degrees, across-the-board different. These differences start in the very foundation of the prints: the methodology by which an image is made. Photographic paper prints, just like film, are light sensitive—exposing the paper to light inside the printer produces the image. Then, just like film, chemicals are used to eliminate the light-sensitivity and set the image, which is now “in” the paper. Press prints, on the other hand, are made by applying ink directly to paper.

Photographic paper prints and press prints use different color spaces to produce an image, which causes minor variances in color. Photographic paper prints exist in the RGB color space because they use light to make the image, while press prints use the CMYK color space, which stands for the four basic colors of ink used in printers (Cyan, Magenta, Yellow, Key—aka black). The RGB color space has a larger color gamut, or range of colors it can produce, than CMYK. Photographic paper prints will always achieve the most precise colors. Press prints may have difficulty reproducing certain colors, though the technology afforded to us today ensures that these prints provide beautiful image reproduction.

Psst, don’t submit your images for press printing through ROES in CMYK; the software is optimized to convert RGB to the best possible translation of CMYK in our press!

These differences in both methodology and color gamut result in a different architecture of the printed image. Because the photographic paper print is made with light and is able to reproduce such a large range of hues, the image is made with completely smooth colors and gradients. Press prints are constructed with tiny ink dots (in cyan, magenta, yellow, and black), and their placement and proximity are what creates the image. Check out our extreme close-ups above to see the difference.

Additionally, there is another type of ink printing that Richard does that isn’t the press—it’s our Inkjet fine art printing. Inkjet printing doesn’t use dots of ink; the ink is actually sprayed by the machine. Not only that, but there are 10 different inks used for Inkjet printing, as opposed to the four used in the digital press. The comparison can be likened to that of a glass filled with ink: with Inkjet printing, if you fill the glass with more and more ink it gets darker. With digital press printing, the ink in the glass gets darker if it is denser; it is only as “dark” as the dots are close. When printing a pastel color, the dots are further apart, which often results in a more visible/textured pattern. Light skies and skin tones can be rather sensitive.


Photographic paper prints and press prints have very distinctive papers, and not just because one is light-sensitive. As seen on the enlarged images of prints above, the surfaces, weights, and tones differ; photographic paper prints have some crazy different finishes, ranging from smooth, deep matte to the soft shine of pearl to intense pop of glossy and beyond. Press papers tend to provide a very different tactile experience, with a range of weights and textures. Another difference between these prints? Photographic paper prints are single-sided, while press prints are double-sided, creating interesting versatility in how they can be presented.

So, what exactly do these differences mean for your photography business? It’s all about positioning. For instance, press printed products can be marketed as something in a totally different price bracket than photographic paper prints by leveraging the labor-intensive nature and extra customization available for the product (i.e., book layout design, greeting card design, etc).

Richard suggests offering more of both: photographic paper prints in your base package as well as unique press products as an additional add-on. Photographic paper prints and Inkjet prints are currently and consistently offered, sold, shown in galleries, and given as gifts by pro photogs as a part of their business model. Press products are also great for use in your business for everything from business cards to mini preview of your larger fine-art prints, to press books as portfolios, album alternatives, or client gifts.

Want to know which Richard products are photographic paper prints and which are press prints? You got it!

Lab-Corrected Prints
Proof Prints
Album Prints

Flat Press Cards (try using them as “Miniature Fine Art” prints!)
Folded Press Cards
Hardcover Books
Softcover Books

Fine Art Prints
Gallery Wraps
Flat Canvas
Custom Photographic Prints


cmyk, press, print, rgb, roes
November 21, 2014

Hey, Jose! Jose Villa Mexico Workshop 2014

Richard just got back from not one, but TWO amazing weeks in Mexico. Leading the pack, Jose Villa, and his incredible team, Joel Serrato, Nancy Villa, and Lacie Hansen, ignited the quaint town of El Carmen with industry leaders Laurie Arons, Mar from Team Hair and Makeup, Summer of Grey Likes Weddings/the Mrs. Box, Shira of Martha Stewart Weddings, Melissa of Style Me Pretty, Amber Moon of Pitbulls and Posies, artist Karina Puentes, Diana of Casa de Perrin, world-renown floral designers Sarah Winward (week 1) and Sarah of Saipua (week 2) as well as local floral curator and designer Gabriella of La Musa de las Flores, and all the photographers who came from around the world for a once-in-a-lifetime experience. 

The Jose Villa Workshop team made the already beautiful Hacidenda El Carmen its photography studio, classroom, and home for two back-to-back unforgettable workshops, with fully styled shoots at neighboring Hacienda La Labor. Each session had a unique theme and style, and was jam-packed with creativity, talent, and inspiration. Beyond the beauty, the workshop was bursting with photog know-how, from expert techniques in the field and one-on-one portfolio reviews to personalized business and marketing consulting. The roars of laughs, tears of happiness, and flares of inspiration emoted from all the attendees and staff were captured, one frame after the other. #clickclickclick

But, to be honest, we don’t really think telling you is the best way to get across how spectacularly mind-blowing this year’s workshops really were… That’s why we’re letting the images speak for themselves! So, go behind the scenes and see some of the incredible images from the Jose Villa Mexico Workshop 2014.







Jose Villa – Jose Villa Workshops
Joel Serrato
Nancy Villa
Lacie Hansen
Laurie Arons – Overall Design and Execution
Amber Moon of Pit Bulls and Posies – Graphic Design and Collateral Pieces
Diana Perrin of Casa de Perrin – Food Styling and Tabletop Rentals & Design
Shira SavadaMartha Stewart Weddings
Sarah Winward - Floral Design
Saipua – Floral Design
La Musa de las Flores – Local Floral Sourcing
Mar of Team Hair and Makeup – Bridal Beauty Stylist
Karina Puente Arts – Custom Artwork
Summer of Grey Likes Weddings – Fashion Styling
Fuji Film – Film
Cypress Albums – Photo Albums
Melissa of Style Me Pretty – Speaker and Editor
The Mrs. Box – Ring Boxes
Anne Robin Calligraphy – Calligraphy
Vanesa Rey – Leather Phone Case
Moore and Giles Leather – Leather Placemats
Found Rentals – Dress Form
Sweet and Saucy Shop – Cake
Creative Candles – Candles
Lihi Hod – Attire
Galia Lahav – Attire
Emily Riggs Bridal – Attire
Bel and Beau – Attire
Trumpet and Horn – Engagement Rings
Jimmy Choo – Shoes
Hacienda El Carmen – Workshop Styled Shoots/Classrooms/Lodging
Hacienda La Labor – Styled Shoot Location



Week 1
Almond Leaf Studios
Jana Morgan
Valentina Glidden
Tamara Gruner
Jesse Leake
Whitney Heard
Mariela Care (Bob Care Photography)
Justine Milton
Ana Lui Golebiewska
Michael Ferire
Veronica Lane


Week 2
Greg Finck
Jody Savage
Andy Barnhart
Olivia Leigh
Kina Wicks
Audra Wrisley
Lucy Cuneo
Blenda Montoro
Brooke Merrill
Maria Lamb (Anthem Photography)
Heather Hawkins
Erika Parker
Hannah Duffy (Wedding Belles)
Kristin la Voie
Sarah Hannam
Amelia Johnson
Bonnie Sen
Jennifer Johnson (J and J Photography)


jose villa, mexico, workshop